#week2

Hey guys,

I hope that you’re all fine, because we are!

This week, we’ll take a look at the marketing strategy of the “Badisches Landesmuseum”, located in the castle of Karlsruhe. It is one of the most active museums in Germany, its exhibitions show artwork from prehistory ‘till 21^st century.

The "Badisches Landesmuseum" in the castle of Karlsruhe

The Badisches Landesmuseum lately changed its whole marketing campaign, including its corporate design. According to Katrin Lorbeer from the marketing team, the old CD of the Landesmuseum wasn’t up-to-date anymore. Therefore, they changed from a yellow silhouette of the castle to a white and yellow color scheme.

In addition to the exclusion of the castles picture, they also don’t mention Karlsruhe in their marketing strategy anymore, although they are located in the castle of Karlsruhe. So, we asked ourselves: Why do they exclude their place of location from their CD? The answer is a very simple one. The Landesmuseum isn’t exclusively located in Karlsruhe, and therefore, they adapted their new marketing strategy not only to that single location in Karlsruhe, but made it more general for all of their locations.

These two changes mentioned before are not the only ones. For us, the biggest change they made was, that they now have their ads filled with pictures of their exhibits. They do great zooms into these exhibits, and sometimes they use blurred pictures to create a feeling of desire in their customers minds, to visit the museum and experience these blurred exhibits on their own.

In our opinion, the new marketing strategy of the Landesmuseum is way better than the old one. It looks much more respectable than the old design and is much more modern. 

If you guys have any further questions to the Landesmuseum, feel free to comment below.

Next week, there will be waiting another museum for you, so stay tuned!